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EllaM Makeup Artist 1 Web page Business plan

EllaM Make-up Artist has a transparent enterprise goal to develop and promote make-up utility and classes companies. These providers have been developed over four months with a core focus on addressing the important thing buyer drawback and related opportunities.

The Enterprise Goals
When as a key part of our progress technique I consider it crucial to identify and define our enterprise goals, and align these goals with clear and measurable improvement milestones. The key long run enterprise goal is to accumulate new prospects. Buyer acquisition is considered to be the important activity and I am looking for to develop the quantity of customers. I perceive that customer progress might be at the expense of profitability, and that there is a cost associated with buyer acquisition. My long term objective is to construct a clear buyer acquisition process.

The customer
EllaM Makeup Artist has been created with a clear concentrate on the needs of my prospects. By means of a structured buyer discovery process, I have validated the key customer problem as the need to have a professional look or for the customer create one for herself. This is a critical subject for my chosen goal market of brides to be of all ages.

The worth Proposition
EllaM Makeup Artist is uniquely positioned to ship worth to brides to be of all ages. “EllaM Make-up Artist will make the shopper how to wave your hair feel like a queen on their huge day or give them the confidence to make herself really feel like a queen on her huge day!.” So as to be ship on this worth proposition, I am obtainable 24/7 for recommendation, suggestions, enquiries via cellphone, text, e mail and ‘what’s app ‘. I’m a skilled beautician with a decade’s experience within the business and can advise on all elements of a beauty regime main up to and on the large day unbiasedly and make glorious recommendations. This functionality has taken considerable time and resources to develop and varieties the cornerstone of our competitive advantage.

Competitors
I’ve a variety of rivals within the make-up software and lessons market. I consider my key opponents to be: Rochelle obrien, Claire Elizabeth make-up artist, Make-up by jenni, Clare Newman. My understanding of those competitors has been used to refine my strategy and value proposition. I imagine that I can compete effectively with Rochelle O’Brien, Claire Elizabeth Make-up Artist, Makeup by Jenni and Clare Newman by having the additional magnificence expertise, contacts and 24/7 availability for advice. I will even be in a position to supply further services resembling HD Brows and eyelash extensions as well as consultation services for hair, skincare and nails. Finally, my value contains my services right up till the bride leaves for the venue in case of any emergencies or mishaps.

Key Methods
Over the following 6 months my how to wave your hair focus can be to attend marriage ceremony festivals in the local space. This activity might be undertaken in the context of my broader technique to method other wedding companies for mutual advice schemes. These methods are a tactical implementation of our general enterprise goal as outlined above.

Milestones
Measurement of the successful implementation of our methods will probably be governed by measurable improvement milestones. The milestones that will be achieved over the next 2 years are: Enhance services to incorporate lash extensions and HD brows, obtain 10 bookings for 2014 and 25 bookings for 2015, and to turn into MAC certified.

100s 0.5g/s Straight Micro Loop Hair Extensions #99JAbout this document
Make-up software and lessons Marketing strategy
This document was created by Ella of EllaM Make-up Artist using the 5 minute Marketing strategy App. This know-how and strategy is powered by HyperQuestions.

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