We Had been Doing One thing We Liked
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Nikita and that i met on the primary day of school at India’s National Institute of Vogue Expertise. We had been from two totally different ends of the nation however we bonded straight away.
We were each learning accessory design.
We were always enthusiastic about hair accessories but every thing in the market was both too costly or didn’t present us with good options. So I purchased a glue gun and received some lace and fabric from my mom, and made one thing of my own. I have never parted with my glue gun since. We began making more hair accessories for ourselves, and shortly our pals wished them too.
We determined to attempt selling our equipment to a wider audience in September 2011. We named our model Pigtails and Ponys, and created a cute pig logo to signify our unique and playful objects. We went to a local flea market in Bangalore and put up a stall with round 60 headbands that we’d made in our spare time. The headbands were decorated with scrap materials like fabric, lace, ribbons, yarn, coconut shell, paper and buttons. We had no clue what kind of response we might get, so it was nice to see that folks have been happy with our designs and our costs.
We decided to keep going to flea markets to sell our work, and increasingly more folks began asking us how they might get in touch with us or the place we would be promoting subsequent. We created a Fb Web page as a method to replace individuals on our new objects and the place we can be organising stalls to sell them. Individuals started to contact us concerning the issues they wanted us to make, and even place orders by way of Facebook.
We expanded to make hair clips, rubber bands, extensions, comb clips and wreaths. At school we had been learning about design for the whole lot from sneakers and luggage to furnishings and jewellery. Our courses gave us an opportunity to explore supplies and methods for our merchandise and also taught us tips on how to combine vogue into all the things we did.
At the identical time, it was fairly hectic trying to run a business and do effectively in school. We did not have a life exterior of both, but we did not care. We have been doing one thing we beloved. Thankfully, our teachers and families were very supportive. Nikita and i had rather a lot to learn about to take Pigtails and Ponys from a passion to a proper enterprise, however one after the other, we tackled all our obstacles. Nikita and that i acquired on rather well and had a really symbiotic relationship, which was necessary as we grew.
Being a small business started by school students, we relied on phrase of mouth and Fb promoting to get new customers. This turned out to be more than sufficient. With solely two of us making the accessories, we soon had extra demand than supply. We additionally began to get consideration from different businesses and had native boutiques in Bangalore asking to sell our merchandise.
Now we’re in a number of retail areas and on-line stores. We also added on-line sales to our personal website. To sustain with demand, we’ve got hired three girls who are from the area and have been previously unemployed housewives from a lower revenue bracket. We plan to extend our workforce by collaborating with NGOs who assist underprivileged girls and give them an opportunity to be built-in into the society and to have a livelihood.
Having graduated this yr, I can now focus full-time on growing new designs and expanding our business. Nikita is currently straight bang pursuing different unbiased projects, but Pigtails and Ponys continues to grow together with new designers and collaborations. This 12 months, we’re looking so as to add a variety of pet equipment and couture, as well as bridal accessories and hair equipment for babies and toddlers.
In the future, I see Pigtails and Ponys growing past profit and products towards progress. We’re at present coaching just a few uneducated girls to provide them with skills and a stable earnings supply. We are trying ahead to working with a number of local NGOs to help train extra such ladies within the close to future.
Nivedha Charles lives in Bangalore, India, and runs Pigtails and Ponys. Like their page on Facebook.