01/08/09 – 01/09/09
We’re about to launch a web based survey asking Australian consumers about their issues and attitudes to ‘natural’ ingredients – what ‘natural’ means to them and what issues to them about ‘natural’ substances in private care (that means products for physique, face, hair and so forth). Burt’s Bees has done an analogous survey within the US however so far as we all know, no-one’s performed one right here.
Why are we doing this Firstly, as a result of we simply don’t wish to make assumptions about what Australians suppose and find out about ‘natural’ in private care. Obviously Burt’s Bees is a ‘natural’ centered company but this survey is about understanding what shoppers actually want. All kinds of assumptions get made in advertising and marketing and each Burt’s Bees and Porter Novelli Adelaide have decided that’s not enough for us. So we’re asking. We’ve determined to approach online communities as a result of we all know connecting online is one way customers can share their unfiltered strawberry hair mask views and considerations, and that’s what we want to hear. Yes, you can be speaking to a PR firm and a producer in the industry – as a result of we genuinely need to know what individuals are pondering.
We are going to use the results of the survey in the following ways: we will report again to the blogs and site communities that link to the survey on what we find, we are going to share the outcomes with the well being and sweetness media in Australia and we are going to make the outcomes accessible via the Burt’s Bees webpage. We hope the results will help tackle any concerns or confusions about what ‘natural’ means and how it is offered in Australia. (One results of a similar survey within the US was that Burt’s Bees joined along with other major natural private care companies to develop a national standard for ‘natural’ through the Natural Merchandise Affiliation.