TOWIE’s Lauren Pope Reveals Her Start-up Secrets and techniques After Leaving The Show
Lauren Pope is a actuality Television veteran. The 33-yr-previous DJ and entrepreneur initially turned well-known more than a decade ago working as a glamour mannequin in the likes of The Sun.
In 2007, she appeared on Peter Jones’ quick-lived Television show Tycoon with a business concept for clip-on extensions made out of human hair.
Despite coming fourth out of the six contestants, Lauren continued to work with Peter and nine years on, the 33-year-previous’s Hair Rehab London brand is offered in Superdrug, in hair salons and direct from Lauren’s web site.
It has been endorsed by popstars together with lady group Little Mix, of X Issue fame.
Inspirations: Lauren was impressed by trend and wonder entrepreneurs Jennifer Lopez and Tyra Banks
Since 2010, Lauren has been a series regular on ITV’s The one Method is Essex (Towie), a Bafta-profitable actuality Television present based mostly round glamorous residents of Brentwood. After sixteen series, she is planning to depart the programme to concentrate on her business. She has now set up a coaching academy for hairdressers wanting to fit extensions and later this yr is bringing out a clothes line in partnership with another brand.
Right here she shares her recommendation for aspiring entrepreneurs in our newest Start-up Secrets and techniques interview.
Who or what has most impressed you
I grew up in the period of popstar and actress Jennifer Lopez when she introduced out her personal perfumes. Earlier than that, it was only magnificence houses who had done so. She was a brand in herself, not only a face.
Then when Tv present America’s Next Prime Model came out again in 2003 it was hosted by Tyra Banks, the famous model who was also introduced on the show as a successful female entrepreneur. I was about 20 and that was not a term I had heard a lot before and it made me realise women could possibly be highly effective.
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When it comes to enterprise inspiration, I must say Peter Jones.
At 27 he misplaced all the things and started once more from scratch – with business you won’t be an instantaneous success, if things do not go to plan you just have to pick yourself again up.
To apply for Tycoon, I had to go to him with an idea and fill out a marketing strategy and it was the first time I had ever achieved that
Mentor: Peter Jones and the Tycoon contestants with Pope second from left
Then if you got by to the show he would enable you to essentially elevate that plan.
What’s the one piece of advice you’ll return and tell your younger self
I’d say to only be confident in your opinions.
I was so painfully shy when I was younger and did not have my own voice, so I bought pulled along by different people.
I’m not a loud, lairy person and it is fairly simple when you’re shy to be pushed in numerous directions, so comply with your gut.
How did you handle to secure funding
As part of the Tv present I did with Peter, I obtained £10,000 initially, after which had to pitch for additional investment.
You had to go to him every week to get more cash and that made you more resourceful. If you had an unlimited quantity I imagine it might have been easy to blow that.
We’ve now been going eight-and-a-half years and aside from that we don’t have any exterior funding. I am 100 per cent shareholder owned, nobody can decide things for me.
CV: Lauren Pope
1982: Born in Torquay, Devon
1999: Left secondary faculty
2000: Labored at a Job Centre in Torquay, before transferring to Streatham in London
2003: Started work as a glamour mannequin, showing as a Web page three lady in the Solar
2006: Began her DJing career, performing at Ministry of Sound among many different clubs. Later appeared in Calvin Harris’s music video for Ready For The Weekend
2007: Appeared on Peter Jones’s ITV present Tycoon and launched Hair Rehab London
2010: Began filming actuality Television present The one Manner is Essex
2015: Decided to depart Towie, after becoming one in all just three unique solid members
2016: Launched the Training Academy for hairdressers eager to learn the way to suit extensions and later this 12 months she is bringing out a clothes line in partnership with one other model but to be announced.
Peter stored shares for me and once i felt prepared he handed them again. It meant I grew a lot slower but it surely additionally meant that I dealt with things higher.
What recommendation would you give to somebody pitching for funding
Be prepared along with your numbers. In every pitch I did I always had my numbers prepared.
And you must at all times hold your palms up should you do one thing improper. I did that with Peter and he much most popular an honest approach.
Be prepared and attempt to assume of every doable situation, despite the fact that I know that is tough.
I take advantage of [enterprise questionnaire] SWOT analysis, which makes you think about each possible consequence, optimistic or damaging, and stops you from getting carried away.
What makes a superb enterprise thought I am a robust believer that it may be one thing that is on the market already.
There were different hair extensions already out there after i set up and I could not afford them, so I wished to discover a way to deliver the worth down.
So have a look at what’s out there, but don’t copy. Keep updated with what they are doing but don’t develop into obsessed. Carry on friendly phrases – however not too friendly.
You also must know who your prospects are. Our products are extra aimed at teenagers – the Towie viewer who loves actuality Tv and Instagram. But we know there are no age limits with beauty products.
Ten years in the past ladies in their forties thought they couldn’t have hair extensions – they thought they had to go short together with her hair. But there are such a lot of glamorous older ladies to look as much two part weave as now.
Jennifer Lopez is 45 and I’m 33 and i wear my extensions. It’s totally acceptable now and products in magnificence, hair and trend have turn into a lot more top quality to go well with girls of all ages.
Famous followers: X Issue winners Little Mix were introduced to Lauren’s extensions vary through their stylist
How did you safe celebrity endorsement
Little Mix got here to us by their stylist. They have three or four million hardcore followers who buy into everything they do.
For us the girls have been great – we don’t ask them to post [on social media], they simply do. I have by no means asked them to do anything for the model.
Purple-carpet prepared: Little Mix members Leigh-Anne, Perrie and Jade wearing Lauren’s Actual Match Salon Skilled range
We do gift – in magnificence and trend especially I feel that is essential. But we’re fairly tight with who we reward to – it needs to be the suitable person. There is no level gifting someone who doesn’t look after their hair.
For those who send hair extensions to somebody who would not maintain their hair then it is not going to showcase your company in the best way.
We all know a variety of style stylists and now we have gifted to among the Towie ladies. We all get on but we met through the show so we help each other out and that’s as far as it goes. I have by no means asked them to do stuff for my enterprise.
Getting stuck in: Lauren with a customer
What’s crucial quality you look for in a business companion/ employee
Honesty. Most of the people who work with me are my family as a result of I really struggle trusting people.
I am quite skeptical about people – it is a good and bad level. I really question what their intentions are but with your family you can trust them a hundred per cent.
Belief is one among the toughest things as a result of it takes time, but go together with your gut – if one thing is niggling at you then it’s a must to go along with that.
I even have a fantastic legal crew in place who know what is good for me and what will not be. Even if you are going in to business with a buddy it’s best to get every little thing put down in writing.
What one change to legislation or policy would help your small business essentially the most
It is good to hear the plans to create three million extra apprenticeships over the following five years to encourage young individuals into new careers. Nonetheless, it can be great to see some additional assist for younger entrepreneurs.
I knew from a young age I needed to work for myself but did not have the knowledge or support on how one can go about organising and growing a enterprise, which would have been invaluable.
Rollercoaster: Lauren had plenty of ups and downs on Towie, and now desires to focus on her business
Do you think coming from a actuality Tv background has affected how the general public understand your corporation
Leaving Towie is a massive step for me and it is something I had considered for a year but to take the next step in business I had to do it. I want to take Hair Rehab London to an entire different level.
I also have a clothes collaboration with one other model scheduled for April but it’s a lot of hard work and the date keeps moving back.
I’ve had to work onerous, as even now, in spite of everything this time so many individuals think I am just the face of Hair Rehab.They do not realise I did it all myself and that I’ve been here since day one.
It’s irritating because some of the other Towie girls try this [promote other companies’ products] and I don’t blame them, because why wouldn’t you However folks must realise this is my business, I two part weave have not been hired to exit and talk about it – this is mine.